What is an elevator pitch?

An elevator pitch is a brief, persuasive speech designed to spark interest in a person, product, or idea. The essence of an elevator pitch is its concise nature; it typically lasts between 30 seconds to two minutes, mimicking the amount of time one might share a quick introduction while riding an elevator. The goal is to make a memorable impression and engage the listener, prompting further conversation or action.

The other options, while related to communication and business, do not capture the core concept of an elevator pitch. A lengthy business proposal, for instance, involves in-depth details and a well-structured format, which contradicts the brevity required for an elevator pitch. Similarly, a formal presentation to a board of directors is comprehensive and typically requires significant preparation and visual aids. Lastly, summarizing a company's financial performance is focused on data and analysis, quite different from the intention of an elevator pitch to persuade and generate interest quickly.