In the context of job applications, what should be the primary focus of a cover letter?

The primary focus of a cover letter should be on highlighting specific skills and experiences that are relevant to the job for which you are applying. A cover letter serves as an opportunity to introduce yourself to potential employers and to explain how your unique qualifications make you a suitable candidate for the position. By emphasizing your relevant skills and experiences, you convey to the employer why you would be a valuable addition to their team, directly connecting your background to the job requirements. This targeted approach strengthens your application and makes a compelling case for consideration.

In contrast, simply describing previous job duties does not tailor your message to the specific job. Providing salary history is generally inappropriate in a cover letter and should be reserved for later stages of the hiring process. Listing all previous employers can be excessive and does not supply the employer with the focused information that a cover letter should provide. Each of these alternatives fails to demonstrate how your specific skills and experiences align with the needs of the employer.